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Yves Rocher

The first retail chain in Botanical Beauty in France

In 2014, PAPAELLINAS Group acquired the distribution of Yves Rocher brand, the no.1 cosmetics brand in France. Being Botanist, Harvest, Manufacturer and Distributor, the Yves Rocher brand is the only global cosmetics brand that controls the entire life cycle of its 700 products, from the plant to the skin of its 30 million clients over 90 countries.

This specificity allows the Yves Rocher brand to lower its environmental impact and offer every woman quality products at an accessible price. There are currently 6 Yves Rocher stores across the island.

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Drawing on their knowledge of nature via the La Gacilly botanical garden, the scientists-researchers of Yves Rocher develop, evolve and research approximately 30 new naturally active ingredients each year.

Based on innovative know-how – Natural Cosmetology – Yves Rocher creates particularly effective beauty products at very attractive prices for all women, and gives them the chance to feel great, brimming with positive energy…from the within!

The Yves Rocher network of stores in Cyprus comprises 3 stores.


myBENEFITS Card has been created to reward the trust by offering you exclusive benefits at all of our retail stores: Beauty Line, Holland & Barrett, Yves Rocher and Butterfly Beauty Store.


Via a strong network of stores which represent the Beauty Line, Holland and Barrett, Yves Rocher and Butterfly Beauty Store chains, we aim to provide the best possible customer service, across Cyprus.