In 1997, we launched our first loyalty scheme, “Beauty Line card”, with the objective to create long-term customer relationships.
To maximize the benefits of our customers, in 2015 we evolved the Beauty Line Loyalty Program with a modern and innovative design, creating the myBENEFITS Loyalty Program.
Monthly Birthday Reward
As a special celebration for our valued myBENEFITS cardholders, we’re introducing an exciting monthly giveaway just for you, stating May 2025!
How it works: Customers who have their date of birth registered on their myBENEFITS card will get the chance to enter a monthly draw during their birthday month. Each month, 15 lucky winners will receive a €150 gift card to spend at their favourite stores.
How to participate: Make sure your date of birth is updated on your myBNEFITS card. Simply fill our the short form that will be sent to your inbox in order to enter. Winners will be contacted directly on the first business day of the following month. One entry per cardholder. No purchase is necessary to enter. Winners history can be found here.
Where to spend your reward: gift cards can be redeemed at any physical or online Beauty Line, Holland & Barrett, Yves Rocher and B.Beauty location within the same month.
The draw mechanism is subject to change, alternation, or termination by Papaellinas Group at any time.
Earn more benefits!
myBENEFITS Loyalty Program, for over 25 years, offers exclusive privileges to more than 210,000 customers and rewards them for every purchase they make in the Group’s retail store network: Beauty Line, Holland & Barrett, Yves Rocher & Butterfly Beauty Store.
Enjoy your shopping experience at the physical stores of PAPAELLINAS Group and accumulate exclusive privileges.
Redemption Policy
Point redemption is considered as an offer and thus cannot be combined with any other offer. Points cannot be redeemed on Benefits Gift Card.
Loyalty points have two-year duration period from the date of collection.
How to accumulate Points
Based on the purchases you made in the Group’s stores, you accumulate points. Every €1 of purchases adds 1 point to the account of the myBenefits Card holder. The following table shows the value of the product according to the points added to your account.
BEAUTYLINE.COM.CY
BeautyLine.com.cy acts as an important extension of Beauty Line’s image and personality. The consumer can discover a wide range of cosmetics, make their purchases at any time of the day, as well as take advantage of exclusive privileges and offers.
HOLLAND & BARRETT E-SHOP
Holland and Barrett Cyprus eshop is available at www.hollandandbarrett.com.cy, ensuring for the consumer a digital way to complete the purchases of their favorite Wellness products.
All customers of the eshop can take advantage of exclusive offers, fast delivery, and free shipping with purchases over €15, direct communication with experts through the live chat and access to their account in the myBenefits reward scheme.
OUR STORES
Via a strong network of stores which represent the Beauty Line, Holland and Barrett, Yves Rocher and Butterfly Beauty Store chains, we aim to provide the best possible customer service, across Cyprus.
