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Beauty Line

The No. 1 cosmetics
chain in Cyprus.

The secret of Beauty Line’s success is due to the excellent service that goes beyond our customers’ high expectations. The specialized Beauty Consultants of the stores are constantly trained and kept abreast of all industry developments and new products.

At Beauty Line you will find all the well-known brands of makeup, facial and body care, perfumes and cosmetics accessories as well as exclusive cosmetics lines that create world trends such as Chanel, La Prairie, Sisley, Anastasia Beverly Hills and many more.

BeautyLine Makeup

Beauty Line e-shop

Via, consumers can make purchases at any time of the day with free delivery to orders €30+ within three working days.

Additionally, they can check and redeem points from the Benefits loyalty programme, and make the most of exclusive perks, such as offers and gifts from beloved brands.

The My Beauty Line App

The new My Beauty Line App gives Beauty Line customers an even greater personalised experience. Via the app, users have easy access to their remaining myBENEFITS Card programme points, as well as an overview of past purchases. Additionally, they can stay updated on store offers while taking advantage of offers that are only valid via the app.

Furthermore, they can search for, and view information on products, locate their closest store and even receive useful beauty tips and ideas for complete make up looks.

The Beauty Line Academy

Aimed at the continual development of Beauty Line stores and respective employees, Beauty Line created the Beauty Line Academy, a channel for reproducing and developing the very successful Beauty Advisors model which was established by our stores, dedicated to excellent customer service.

Beauty Line staff receive ongoing training so that they are well-educated about every product available in the store. Additionally, the Beauty Line Academy offers a wide variety of training in matters such as business ethics, industry specialisation, sales techniques, customer service, shop organisation, personal development and more.


Via a strong network of stores which represent the Beauty Line, Holland and Barrett, Yves Rocher and Butterfly Beauty Store chains, we aim to provide the best possible customer service, across Cyprus.