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Holland & Barrett and Beauty Line stand out at Cyprus Customer Excellence Awards 2021

The first Cyprus Customer Excellence Awards, organized by BOUSSIAS Cyprus, took place on Tuesday, March 22, 2022, in Nicosia.

The Cyprus Customer Excellence Awards recognise and reward the companies that adopt innovative and best practices and initiatives to enhance their customer service.

At C.A.PAPAELLINAS Group, loyalty and excellent customer service constitute a strategic pillar for our development, which is why we constantly pay attention and respond to the needs of the consumers, and continuously expand our services. Therefore, during the first Cyprus Customer Excellence Awards, our Group’s retail brands, Holland & Barrett and Beauty Line, received awards as a testament to their relentless dedication to the consumer.

Holland & Barrett: Bronze award for their investment in an improved customer service

Holland & Barrett received the Bronze award in the category of “Best Customer Experience in Covid-19 Crisis 2021” for the adequate service it provided through its Live Chat during the Covid-19 lockdowns.

The award concerned the Live Chat service, introduced by Holland & Barrett Cyprus during the Covid-19 lockdown, which ensured customers’ access to the advice and guidance of Health and Wellness Advisors while at home in quarantine; thus offering to customers a continuous and direct communication with the team of experts with just one click.

Beauty Line: Bronze award for the outstanding customer service across all communication channels

At the Cyprus Customer Excellence Awards, Beauty Line was distinguished for its quality and innovation with regard to customer service. The award ceremony gave prominence to the Beauty Line’s Omnichannel business strategy which guarantees its dedication and the positive shopping experience it provides to its customers.

Beauty Line received the Bronze award in the category of “Best Omnichannel Loyalty Initiative” for the excellent service it provides to its customers across all communication channels. It excelled in the relentless and effortless, high-quality service it offers through every customer communication channel.

A unique Beauty Line experience wherever you are

Beauty Line is always close to its customers with multiple channels such as physical stores, e-shop, app, social media, and CRM, where the consumer can shop and have a comprehensive Beauty Line experience. All communication channels are connected to each other, so that navigation in each channel follows the brand identity. All contact and communication points are interlinked with each other so that the interaction of the customer with each channel is uniform and the same.

These awards are yet another proof of the continuous effort made by our people, within the context of their dedication to upgrading the shopping experience of our customers.