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Beauty Line: With a renewed identity and a brand new store in the centre of Nicosia

The new Beauty Line store in Makarios Avenue opened its doors on 2nd November, unveiling a destination ready to inspire us to explore every aspect of our inner and outer beauty. In an ambience full of energy and beauty, Beauty Line welcomed the media, make-up artists, influencers and associates as well as the Worshipful the Mayor of Nicosia, Mr. Konstantinos Yiorkadjis.

During the opening ceremony, the Beauty Line’s refreshed identity was also launched, marking the evolution and reframing of beauty, with the aim of reinforcing the modern woman’s confidence and self-esteem. Guests were taken on a tour of the two-level store, that personifies the renewal of the brand, with a new logo and colour palette. Particular emphasis is placed on the make-up section which, for the first time, spreads over an entire floor.

The General Manager of Beauty Line Mrs. Eirini Christodoulou stated that “Beauty Line has radically changed the landscape of cosmetics and beauty in Cyprus from the first moment of its appearance in the Cypriot market. This store represents a milestone for the brand, building a relationship of loyalty and trust with consumers. With our new corporate identity and an integrated aesthetic approach, we are reshaping the concept of beauty, empowering the modern woman and highlighting female beauty in all its forms.”

“Beauty Line is not just a beauty store; it’s an inspiring destination. The new Beauty Line identity has been designed to be more flexible, adaptable and purposeful, helping us to deliver a brand that truly puts its customers first”, added Mrs. Chrystala Kouri, Chief Marketing Officer of C.A.PAPAELLINAS Group.

There is no doubt that the pioneering approach of the new Beauty Line store will breathe new life into the very heart of Nicosia.

Beauty Line: Archbishop Makarios III Avenue, Nicosia