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Beauty Line: Tree planting for the campaign “Together we make a more beautiful world”

On the occasion of Earth Day, Beauty Line organised a campaign entitled “Together we make a more beautiful world”, with the aim of reminding us that true beauty comes from everything that makes up our world and, above all, from respect for the natural environment. The campaign was concluded on Sunday 19 May with the planting of 2000 trees in the Mosfiloti area.

The public response was impressive, with customers actively participating in the campaign, which took place on 22 April, World Earth Day. Through this initiative, Beauty Line was able to provide 1059 trees, more than half of the 2000 trees planted. The trees, which included pines, shrubs, carob trees, lavender, rosemary and thyme, were planted to create a new park named “Bee Home”, designed to facilitate natural pollination.

The tree planting was carried out by the Green Shield, in partnership with the Mosfiloti Community Council and the Cyprus Beekeepers Association, as part of the “You Reforest Cyprus” programme, on the occasion of World Bee Day.

Every tree planted adds colour and beauty to our island and, with this in mind, Beauty Line marketing executives took part in the event and contributed to this important action.

As the Grand Sponsor of the event, Beauty Line stores actively demonstrated their commitment to environmental protection, contributing to the creation of a greener and more beautiful Cyprus.